Deeluxe is a small, independent company with flat organization structure and short decision path. Their close contact with team members, shops and customers places them in the unique position to recognize trends and niches. This contact, combined with their speed and flexibility, allows them to develop new products to meet the most current demands of riders around the world.
With the extremely succesful “One Series” the founder fulfilled his dream of bringing the skateboard-shoe-feeling to the snowboard boot. Developing boots at Deeluxe gives him the opportunity to build his passion for snowboarding into the boots. Innovation is not just part of his job description – it’s a primal need of mine.